Once upon a time…

Every story has a beginning.
Mine starts from very early on with a love for everything creative. As a young girl I wanted to be an artist, before I paved my journey in graphic design through GCSE’s, A levels and in 2013 a bachelor of arts degree.

Before Renard and Fable became a graphic design and branding consultancy in Wakefield, it was just an idea—sparked by my journey as a small business owner. I launched a fun, product-based business creating DIY pet accessory kits where crafting met creativity, and design was the silent hero behind every crafting kit, thank you card, and logo. It was during this time that I discovered something powerful: the visual story behind a brand can be just as important as the product itself.

Running my own creative business opened my eyes to a pattern. So many brilliant small businesses had incredible products or services—but lacked a clear brand identity. No story. No visual language. Nothing to emotionally anchor their audience. And I thought, what if I could help them build that missing piece?

That “what if” became Renard and Fable.
Today, I help brands—new and established—create unforgettable stories through thoughtful branding and beautiful, strategic graphic design.

Whether you’re a start-up in Wakefield looking for a full brand identity, or an international business needing a design refresh that resonates with your audience, I believe that branding should be more than just a logo. It should feel like a story your customer wants to be part of.

Why Storytelling Matters in Branding

In a world flooded with content, the brands that stand out are the ones that make people feel something. A cohesive brand story builds trust, sparks curiosity, and turns first-time customers into loyal fans. Good design doesn’t just look nice—it guides people, evokes emotion, and makes your business memorable.

At Renard and Fable, we blend strategy with soul. We create brand visuals that speak your truth and design experiences that reflect who you are. Because your story deserves to be told beautifully.

Ready to Start Yours?

If you’re a small business in Wakefield—or anywhere in the world—looking for branding design that tells your story, I’d love to hear from you. Whether you're just beginning or looking to evolve, let’s create something unforgettable together.

Because every great brand begins with a great story.