✨ What is Renard and Fable?

Renard and Fable is a creative branding studio founded by me, Antonia Fox - a designer with over a decade of experience in packaging, lifestyle, and retail design. Rooted in storytelling and visual identity, I help thoughtful founders craft beautiful, purpose led brands that truly connect with their audience.

🎓 What’s your background?

After graduating with a BA (Hons) in Graphic Design from the University of Huddersfield in 2013, I worked with leading UK companies including Dibor and UK Greetings, collaborating with global names like Disney and Peter Rabbit. In 2025, I launched my own product-based business and now run Renard & Fable to help small brands thrive through meaningful design.

🛠 What kind of design services do you offer?

I specialise in branding, logo design, colour palettes, typography, and brand guidelines, as well as packaging, stationery, and digital assets. Every project is tailored to suit your business needs, whether you’re just starting out or looking to refresh your brand.

🌍 Where are you based? Do you work with international clients?

I’m based in Wakefield, West Yorkshire, UK, but I work with clients all over the world. Thanks to email, video calls, and online collaboration tools, distance is no barrier!

💡 I don’t know exactly what I want—can you still help?

Absolutely! You don’t need to have it all figured out, but having a rough idea of your style or vision helps us get off to the right start. A Pinterest board, some screenshots, or examples of logos and colours you love (or don’t!) are really helpful. If you need help gathering inspiration, I’m happy to guide you.

🧾 How does the design process work?

1. Enquire: We’ll have a free, no-pressure consultation to chat through your goals and see if we’re the right fit.

2. Quote & Booking: I’ll send you a quote and proposed timeline. Once agreed, I’ll send over a contract and invoice for a 50% non-refundable deposit. Your slot is only confirmed once this is paid.

3. Design: I’ll begin work on your project start date. You’ll receive an initial presentation with up to two logo concepts. Once approved, I’ll build the rest of your branding package.

4. Feedback: You’ll have the opportunity to give feedback. Up to 2 rounds of major revisions are included.

5. Final Delivery: When everything is approved and the final 50% is paid, I’ll send over your high-res files ready for web and print.

🧠 How should I give design feedback?

Clear and kind communication leads to the best results. Think from your ideal client’s perspective and explain why something may or may not work for your audience. Collaboration is key, so don’t hesitate to ask questions. I’m always happy to explain my choices!

📦 Do your packages include printing?

My design packages don’t include printing unless otherwise stated, but I can absolutely help with that. Let me know what you need printed and in what quantities, and I’ll provide a separate quote. We can also explore finishes and paper options to suit your brand.

💳 How do I pay?

• UK Clients: Bank transfer

• International Clients: I’ll invoice you via Stripe or PayPal
  A 50% non-refundable deposit is required to secure your slot. The remaining 50% is due once the final designs are approved. By paying the deposit, you’re agreeing to the terms in the contract I provide.

🎁 Can I see your package options?

Of course! Just get in touch and I’ll send over my latest branding packages. We can tailor them based on your goals, timeline, and budget.

🤝 Is the consultation really free?

Yes! Our initial consultation is completely free and comes with no obligation. It’s a relaxed way to explore whether we’re the right fit and talk through your ideas. I’ll offer honest advice and help you decide the best next steps.